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House #3: Down to the Wire

December 10, 2008

We’re finally pulling into the home stretch on The Second Chance House. We’re several weeks behind schedule (which I’m not happy about), but we’re on-budget and the quality of workmanship has been top-notch. In the past week, we have put the first few coats of stain on the hardwood floors, installed the cabinets and countertops, […]

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For Sale Signs

December 9, 2008

As part of our marketing and branding efforts, it’s important that we start designing and producing marketing collateral that is consistent and representative of the brand we want to build. My wife is the creative one between us (she has held management positions in both Marketing and Design for several Fortune 500 companies), so she […]

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Starting the Marketing Plan

December 8, 2008

My wife and I sat down late last week to start putting together a Marketing Plan for our business (Lish Properties). We spent several hours brainstorming, and then I took our long list of brainstorm ideas and organized them into logical marketing components. For the most part, the bulk of our marketing efforts will likely […]

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No Good Deed…

December 5, 2008

As the cynics among us often say, “No good deed goes unpunished.” Based on today’s events, I’m starting to believe it… I mentioned previously about the elderly woman we’re trying to help out who really needs a move-in ready house for under $100K. These types of properties aren’t too easy to come-by in this area […]

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Things Are Slowing Down

December 4, 2008

As you might have noticed, I haven’t blogged much in the past week. Aside from taking a long-weekend vacation for Thanksgiving, there really hasn’t been too much to write about the past week or two. This is the first holiday season that I’ve been investing, so I don’t know if it’s coincidence or seasonal, but […]

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Tip: Better, Faster, Cheaper

November 30, 2008

Back when I was in the technology industry, we had a popular saying: “Better, Faster, Cheaper — Pick 2“… Basically, the idea was that you could build something at higher quality, in less time, or for less money, but not all three of those. At best, you could could optimize for two of them, in […]

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House #1: No Buyer

November 26, 2008

We had our first offer on The Corn House this past weekend, but unfortunately, it didn’t work out. The potential buyer called my wife on Saturday to take a look at the house, and mentioned up-front that she wasn’t yet pre-qualified for a loan. Of course, we walked her through the house anyway, and she […]

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Finding the Buyer First

November 24, 2008

My wife’s tremendous marketing ability has led us to a potentially new business model that may help us grow our business. After selling The Yellow Stain House last week, we had at least one (and probably many more) real estate agents that were a bit bummed because they had clients that very much wanted move-in-ready […]

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House #4: Final Analysis

November 22, 2008

As of this afternoon, The Yellow Stain House is officially sold! This project has been at times frustrating, at times fun, and has presented some very unique challenges. Specifically, one of the most difficult aspects of this project has been deciding what our exit strategy would be. We considered a major rehab and flip; we […]

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House #3: Week 8 Update

November 21, 2008

It’s been a while since I posted an update on The Second Chance House. This isn’t because there’s been nothing interesting going on with that rehab…just more to do with all the activity around the other projects… Here is an update: As you can see from the title of this post, we’re into week #8 […]

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