As part of our marketing and branding efforts, it’s important that we start designing and producing marketing collateral that is consistent and representative of the brand we want to build. My wife is the creative one between us (she has held management positions in both Marketing and Design for several Fortune 500 companies), so she has been the one focused on creating a logo, defining our brand characteristics and ultimately designing any collateral that contains reference to our business.
My wife recently got her real estate license, and as such, is required to partner with a real estate broker (for reference, companies like Re/Max and Coldwell Banker are real estate brokers) in order to practice as a real estate agent in our state. She has partnered with a company called Solid Source, which is a fast-growing real estate brokerage with nearly 3000 real estate agents in Georgia.
One of the nice things about Solid Source is that that encourage their agents to build businesses that are branded separately from them (like we are doing with Lish Properties), though they do require that they are part of the branding for anything related to our real estate transactions (they are ultimately responsible to ensure that my wife doesn’t do anything unethical or illegal in our real estate transactions). In other words, any collateral that we use to marketing buying or selling properties must be co-branded between our company and Solid Source. But other than that, we are free to build and brand our real estate company as we see fit, but still get all the benefits of working with a first-class real estate brokerage firm.
The first order of business now that my wife is taking responsibility for buying and selling our properties is to create “Coming Soon” and “For Sale” signs to market our properties. While many agents just use off-the-shelf signs from their brokers, as we mentioned above, it’s important for us to start branding our own business independently.
Here is a preview of our custom “Coming Soon” and “For Sale” signs that will hopefully help us to get our own brand associated with our properties:
Now I just need to work on improving the Lish Properties website!
Btw, any feedback on the sign is welcome…