Staging #3: Sold

February 16, 2010 · 3 comments

Our Staging Project #3 that we did for a local investor sold last week (congrats to Steve!)…

We staged this property last month…it was a condo in a nice section of Atlanta (Buckhead), and to be honest I’m a little surprised it sold so quickly. Not because it wasn’t a great property, but there were a couple other condos in the same complex that were a little bit bigger and around the same list price, so I imagined that the competition would mean it might take a bit longer to sell.

But, the quick sale is certainly a good testimonial to my wife’s awesome staging abilities: Not only did the condo sell quickly, but it sold for nearly full price!

3 responses to “Staging #3: Sold”

  1. Shae says:

    Congrats J. Scott!

    Quick question…about how hours of work does your wife have to put in for a staging project like this?

  2. J Scott says:

    Hi Shae…

    It really depends on the specific job, but it can be as little as about 16 hours or as many as about 40 hours.

    My wife generally spends a couple hours making an initial determination of how the house will be staged (colors, patterns, layout, theme, etc). Then, it’s anywhere from 1-3 full days to actually buy the furniture/accessories (if we don’t already own them), move everything to the house, set everything up, and then go back to buy all the detail accessories to pull the whole design together (flowers, rugs, dishes, prints, etc).

    On top of the actual design and staging, she also does much of the marketing materials for the seller. For example, she’ll take all the pictures for the MLS listing, she’ll create a two-page full-color marketing flyer for display at the house, and she’ll even put together a virtual tour and the MLS descriptions if the seller requests it.

    The bigger the house, the more custom it is, and the more furniture/accessories we need to buy, the longer it generally takes.

  3. Shae says:

    Good stuff – thanks!

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