Staging #1: Pictures

November 23, 2009 · 17 comments

My wife, our baby and I headed down to Tallahassee last week so that my wife could complete her first official staging job — a model apartment for a 350-unit complex.

The trip went great…with all the preparations we did beforehand (ordering furniture, buying accessories, etc), the whole job probably could have gotten done in a day and a half; but with the baby ending up being a bit more work than we expected, the whole thing took three long days. Still not bad, and the results were fantastic.

The deal was that my wife would have a $6000 budget to purchase all furniture and accessories for the unit, and that everything would remain with the unit indefinitely. Additionally, she would be paid a flat-fee of $3250 for her efforts (which also covered our travel expenses). Ultimately, the project came in about $400 under budget, so for under $9000, the apartment complex has a completely furnished model unit to show to prospective renters.

Here are some pictures of the unit after staging:














17 responses to “Staging #1: Pictures”

  1. Steph says:

    Wow- the place looks FANTASTIC!

    I bet you will have more business than you know what to do with before long.

    Congrats. 🙂

  2. Shae says:

    Seriously…your wife does BRILLIANT work! Awesome 🙂 Thanks for sharing the pics!

  3. Don Corson says:

    Wow — Best looking model apartment that I’ve ever seen. Bet your clients are going to be tempted to raise their rents, based on how good that unit looks.
    I am a sucker for staging, and I think it is vital to get the max for your properties. I have heard so many agents poo poo staging, but marketing works! Ask the toy companies that advertise on Disney channel if marketing is important — and staging IS marketing…

  4. Ingrid says:

    Ditto to what Shae and Steph said! Your wife has definitely found her calling. 🙂

  5. Tracy says:

    I dig those 3 blue bubble photos in the living room!

  6. Matt says:

    Unbelievable. That place looks fantastic. Your wife is very talented at design.

  7. Fantastic! Love the colors and the layout. please give my compliments to the chef

  8. chris says:

    looks great love the pictures where did you shop them home stagers look out there is a new stager in town good luck

  9. Uncle Jeff says:

    Well, J…I think you can retire early now. Just as well, since eventually you wouldn’t be able to afford the wife’s fees for your company.

    Like the paint, too…was this part of the staging? Did the complex staff do the work as far as furniture delivery, drapery and art hanging, painting, etc?

  10. J Scott says:

    Uncle J –

    Carol suggested to the owners of the complex that they paint three accent walls in the apartment, and gave them the colors. So, there was an accent wall in the living room and each of the bedrooms, and all the furniture fit that color scheme to tie everything together.

    The maintenance crew was very good about providing ladders, drilling some hard-to-reach places, etc. I did the rest of the grunt work… 🙂

  11. Uncle Jeff says:

    Hmmm….I’m reading your comment at 11:35 on the 24th, yet your post is listed at 12:15 am on the 25th. I guess time really does fly when you’re having fun.

  12. J Scott says:

    I’m a founding member of Real Estate Investors Against Daylight Savings Time, or “REIADS”…

  13. ezra says:

    Wow Carol!

    I can spend 30 minutes choosing between two bath mats! Unreal job!!!


  14. jp moses says:

    Wow! Your wife has serious talent! I agree with everyone else’s comments – stellar job! Hope her career skyrockets — and I’d be surprised if it doesn’t with results like that.


    PS…Those bubble pictures fooled me at first. It thought they were out of focus. Kind of an optical illusion thing. Anyway.

  15. Karen says:

    Love it!!! I’ll be using these as a reference when it comes time for me to stage my first house!

  16. Mark says:

    Very nice, I like the scale of the wall art. So many people undersize it.

  17. Mike says:

    That is absolutely gorgeous! Real nice work to say the least.

    I experimented with hiring a staging company for one of my own recent house flips. Even though it was an extra expense incurred, I think it definitely helped to sell the home.

    Big congrats on her 1st official staging job.



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