It’s only been about 6 weeks since the baby was born, and despite the fact that she’s working 20 hours a day as an amazing mother, my wife is typically happiest when she’s juggling multiple challenges simultaneously. So, in addition to being an amazing mom 20 hours a day, she’s also looking to do a little work as well. While she very much enjoys working with me flipping houses, at heart she is a designer, and there really isn’t much creative challenge in flipping low-end houses.
So, she has decided that she’s officially going to kick off a Home Staging business, geared mostly towards investors, but also working with other property sellers. Her business model is going to be slightly different than most home stagers, as she only plans to charge clients when their house sells…if their house doesn’t sell, she doesn’t get paid. And her fee will be a percentage of the sale price of the house, which will allow her to get better compensated for the larger projects that required more furniture, most time, and more of a custom design.
As I mentioned, she plans to focus the bulk of her marketing efforts on investors; with so many investors looking to sell off their inventory these days, there are a lot of investor-owned vacant houses that would be well-served to be staged and marketed by someone who understands buyer psychology. She will also provide other target marketing services to her clients, many of which have been used to successfully sell our houses over the past 18 months.
While this web-site is mostly focused on rehabbing/flipping houses, I’ve used this blog to document all aspects of our business; therefore, I will cover a good bit of the staging work that my wife is doing as well, even though it may not be directly related to our own property investments.
And, if you’re selling property in the Atlanta area, and are looking for a great home stager, drop me an email…