Today I picked a name for my business. It will be called “Lish Properties.”
Why the name “Lish”? Simple really…
My dog’s name is Rookie.
Still not obvious how I got to Lish, huh?
Don’t ask me why, but ever since Rookie was a puppy, I’ve always called her “Rookie D. Licious.” And very often I just shorten her nickname to “Lish.” My fiancee also calls her Lish, and because I’m probably more attached to my dog than is healthy, I decided to name the company after her.
In fact, my fiancee and I have decided that we will name both of our businesses after the dog â€“ my real estate company will be named “Lish Properties,” and her communications company will be named â€œLish Communications.â€ I imagine that there will eventually be other companies that we start, and they too will follow the Lish theme.
Unfortunately, the dog doesn’t seem nearly as excited about this whole thing as I think she should be…