From the category archives:

Marketing

House #12: Major Marketing

October 20, 2009

We’ve certainly learned the value of good marketing over the past year, and when we need to, we really put it to use. The first contract on The Mini House fell through a couple weeks ago after the appraisal came in low, and we were disappointed to find that we weren’t getting much activity [...]

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New “For Sale” Signs

May 26, 2009

I mentioned last week that we had ordered our new business cards, based on the results of our contest at 99Designs.com…
Well, we just finalized our new “For Sale” signs as well, and they’ll be heading to the printer later this week. For those who are interested, here’s the final result:

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New Business Cards

May 20, 2009

I mentioned last week that we were using the site 99Designs.com to generate designs for our new marketing signs and business cards. Much like our logo contest, the results were amazing, and we received a number of fantastic entries.
After selecting a winner, we received the card and sign designs, and did a small bit [...]

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New Biz Card & Signs

May 8, 2009

After a very successful experience using 99Designs.com to help design our new business logo, we’ve decided to use the site again — this time to generate layouts for our new business cards and real estate marketing signs…
We’re about three-and-a-half days into the contest (halfway through), and as-expected, the designs look great so far.
Check [...]

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Our New Logo

May 7, 2009

Our 99Designs logo contest ended last week, and after receiving over 150 entries from 30+ designers, we were not only thrilled with the results, but we were conflicted over which logo to declare as the winner…
After much discussion, debate and feedback from others (thanks everyone!), we finally picked a winner:

We’re not yet sure of the [...]

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Top 10 Logo Choices

April 26, 2009

Our logo contest is over, and we received over 150 design entries from over 30 different designers…
There were so many that we liked, and while we have been able to narrow the 150 entries down to our Top 10 favorites, we now have the daunting task of choosing a winner. I have a feeling [...]

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House #7: Lots of Calls

January 30, 2009

In trying to wholesale The (Former) Roach Duplex, I put a number of ads on real estate websites and placed a few signs around town. I was very surprised to find that I got fewer than 5 calls yesterday from my marketing, and was getting a bit discouraged. But that all changed today. [...]

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House #7: Wholesale Marketing

January 28, 2009

As I mentioned previously, before pursuing any other exit strategy, I want to try to wholesale The Roach Duplex (note: the seller actually had someone come in and completely clean the interior of this property, so it’s actually not a “roach duplex” any longer)…
To wholesale, I need to do a lot of marketing. I [...]

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Building a Buyers List

January 27, 2009

Now that I have my first property under contract that I’d even consider wholesaling (buying and immediately selling to another investor for a profit), I need to start building a list of other investors in the area that I can market this and future properties to. I’m not positive I’d be able to (or [...]

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Marketing Collateral

January 21, 2009

I took the past two days off work (MLK holiday and inauguration) — as did many of the agents and bankers that I work with — so I don’t have too much to update in terms of the business. But, my wife has been working her butt off the past couple weeks putting together [...]

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