From the category archives:

Direct Marketing

Direct Marketing #3

July 23, 2012

I just wanted to give an update on the Direct Marketing campaign I mentioned about a month ago… Here are some details: Target Recipients: Homeowners in my county who were 30/60/90 days late on their mortgage payments. # of Recipients on List: 2200 Marketing Goals: The goals for this marketing campaign were two-fold: Short Sale […]

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Direct Marketing #2

June 16, 2012

Now that we have our first direct marketing campaign behind us (which looks like it may result in a deal for a rental property that we’re passing to an investor-friend who does a lot of buy-and-hold), we’ve been doing a lot of brain-storming and planning for our future marketing strategies… While I don’t want to […]

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Direct Marketing #1 – Update

June 4, 2012

I wrote yesterday about our first direct marketing campaign, and while I thought we were done receiving calls, I was very wrong… Here are the updated statistics from the first letter of this campaign: 1000 letters sent, targeting absentee owners with at least 40% equity on properties in my county 94 Phone Calls Received Of […]

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Direct Marketing #1

June 3, 2012

I talked previously about doing some direct mail campaigning in attempt to find leads for properties. Well, we’ve spent the past several weeks immersing ourselves in direct mail strategies, and finally started our direct mailing this past week (results of that campaign are below). For our first mailing, we targeted “absentee owners with equity” – […]

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